Find out more about our IT project Plugged In 

Social Media Strategy & Future Trends Workshop

Social Media Strategy & Future Trends Workshop

Thursday 13 June @ 9.30 –11.00am on Zoom

This interactive online session, delivered by Ross McCulloch from Third Sector Lab, will help you to ensure your social media activity is in line with your organisational goals.

You’ll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, and which channels are key to your online presence and content planning techniques.

We’ll also look at future trends in social media and AI.

Topics that are likely to be covered during this session are:

  • Understanding the benefits of using social media
  • How to focus on your users
  • Developing a social media strategy
  • Developing a social media policy
  • Future trends and AI
  • Channel specific Q&A: Facebook, Twitter, Instagram, LinkedIn, Tiktok, Threads and beyond
  • Understand the role of your website, blogging, newsletter and video and audio content.

Your Trainer

Ross McCulloch is founder of Third Sector Lab – a digital agency specialising in working with charities. Previously Head of Comms for a national charity, Ross was named one of Big Issue Magazine’s Changemakers of 2022. Ross has also led SCVO’s Digital Senior Leaders Programme since 2016 – working with over 250 charities. He specialises in helping third sector organisations think more strategically about their approach to digital, data and design.


Please note this training is free to NWGVSN members’ staff. Places are limited so we can only allow one booking per organisation at the moment.

Completion of the booking form does not secure your place. NWGVSN will confirm your booking, after receipt of  your registration form. (as staff work part-time – this may take 24-48 hrs – but we will get back to you!)

A Zoom link will be sent to you the day before the training. Please attend 5 minutes before the start time so we can start promptly at 11am – thank you!

If you have any questions, email us at


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